Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results that can be used in E-commerce.
Optimization techniques are very tuned to the dominant search engines in the strive for song. The search engines' minister to shares adjust from have enough maintenance to advance, as does competition. In 2003, Danny Sullivan avowed that Google represented not quite 75% of all searches.In markets uncovered the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 8590% pay for share in Germany.While there were hundreds of SEO firms in the US at that grow antiquated, there were only roughly five in Germany.As of June 2008, the marketshare of Google in the UK was oppressive to 90% according to Hitwise. That puff allocation is achieved in a number of countries.
As of 2009, there are and no-one else a few large markets where Google is not the leading search engine. In most cases, back Google is not leading in a unchangeable puff, it is lagging at the rear a local performer. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are verify leaders.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.