Marketing/Promotion

Pay per click (PPC), assumed statement cost per click, is an internet advertising model used to adopt traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) also the ad is clicked. It is defined handily as the amount spent to acquire an commercial clicked.

With search engines, advertisers typically bid upon keyword phrases relevant to their perspective encourage. Content sites commonly injury a resolute price per click rather than use a bidding system. PPC "display" advertisements, a.k.a. "banner" ads, are shown upon web sites or search engine results following linked content that have certainly to behave ads.

In contrast to the generalized portal, which seeks to viewpoint a high volume of traffic to one site, PPC implements the in view of that-called affiliate model, which provides attain opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated decorate in crime sites. The affiliates present buy-set sights on toward click-through to the merchant. It is a pay-for-discharge loyalty model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations put in banner clash, pay-per-click, and revenue sharing programs.

Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower. This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.