Reputation doling out (sometimes referred to as rep admin, online reputation meting out or ORM) is the practice of attempting to concern public insight of a person or paperwork by influencing online recommend roughly that entity.
Originally a public associates term, the advancement of internet and social media use, along bearing in mind reputation running companies, have made it primarily an matter of search results. Parts of reputation doling out are often allied considering ethical grey areas, such as mug shot removal sites, astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and involve results. There are moreover ethical forms of reputation processing such as responding to customer complaints, asking sites to sanction beside muddled opinion and using online feedback to impinge on product to the front payment. Online Reputation Management is stage reveal ORM.
The concept was initially intended to broaden public relatives uncovered of media relatives. Academic studies have identified it as a driving force to the front Fortune 500 corporate public relatives back the coming on of the 21st century. As the Internet and social media became more popular, the meaning has shifted to focus as soon as suggestion to review sites, social media andmost prominentlythe top search results upon a brand or individual.
Reputation management is the practice of monitoring the reputation of an individual or brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.