A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
A logotype was one word cast as a single piece of type, e.g. "The" in ATF Garamond (as hostile to a ligature, which is two or more letters similar, but not forming a word). By magnification, the term was along with used for a uniquely set and decided typeface or colophon. At the level of accrual communication and in common usage a company's logo is today often synonymous in the since its trademark or brand.
Logo design is an important area of graphic design, and one of the most hard to resolved. The logo (ideogram) is the image embodying an giving out. Because logos are meant to represent companies' brands or corporate identities and bolster their hasty customer response, it is counterproductive to frequently redesign logos.
The logo design profession has substantially increased in numbers on peak of the years forward the rise of the Modernist leisure movement in the United States in the 1950s. Three designers are widely considered the pioneers of that intervention and of logo and corporate identity design: The first is Chermayeff & Geismar,which is the obdurate held answerable for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003) and others. Due to the simplicity and boldness of their designs, many of their earlier logos are yet in use today.
The unadulterated recently meant logos for the Library of Congress and the fashion brand Armani Exchange. Another entrepreneur of corporate identity design is Paul Rand,who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the proficiently-known logos for IBM, UPS, and ABC. The third buccaneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other proficiently-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972).
Later, he would manufacture logos for a number of Japanese companies as skillfully. Chermayeff, Rand and Bass all died in 1996. An important serve in the documentation of logo design is the psychotherapy of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah